Marketing reforms in the EU
One of the biggest challenges facing asset managers, be it those regulated under UCITS or the Alternative Investment Fund Managers Directive (AIFMD) surrounds EU cross-border marketing.It is a point repeatedly made by The New City Initiative (NCI). In our paper – “Asset Management in Europe: The Case for Reform” – produced in conjunction with Open Europe, we estimated a UK manager distributing and marketing its fund in all other 27 EU member states plus Switzerland would incur initial set-up costs of over €1.5 million. Total on-going maintenance costs – allowing for the continuation of cross-border marketing – could be near…
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